Friday, March 03, 2006

Of Excellence,Consumerism and ManKind

When i started actively watching Malayalam movies about 2 years back,the initial reactions from many of my friends varied from "Are you trying to impress any mallu girl" to "Are you crazy about Mallu sleaze stuff".I don't fault them.What they see is what they know.Trouble is some people don't want to take the trouble to explore to get quality stuff.They want it to always fall in their lap.

Coming back to 'Thanmatra',when I came out of the cinema hall,I had a feeling of ecstasy after seeing what i felt was a phenomenal movie.But the reactions from the predomiant Mallu movie going crowd there baffled me quite a bit.There were many sounds of "Okay","Quite Good","Nice" etc.On observing these reactions and on parallely watching some yesteryear Mallu movie in CDs and on TV,I understood the logic of why the Malayalam film industry could come up with fantastic movies studded with very good screenplays and powerhouse performances.

The Malayalam Film Industry would make an ideal choice for a B-School case study on a topic like 'Consumer Driven Quality Model'.About 25 years back their industry was no great shakes.At about that period of time there was a influx of extremely talented induviduals like Mohanlal , Mamotty , Fazil , Priyadarshan and some great screenplay writers.But talent is omnipresent and can never be cited as the sole reason for the success of one particular industry.The real reason for the sustained outflow of path breaking content was something much more vital.

The real heroes and icons of the Industry were the public.They relentlessly supported good cinema and unceremoniously dumped any sort of even mildly sub standard stuff.The kind of good cinema which came out in the 80's and 90's is being felt even today with people like Priyadarshan and P.Vasu remaking those movies till date and making a fortune out of it.It isa simple example of how adamant consumerism can bring out outputs of the highest qualtiy from any Industry.

Today when you take stock of the Malayalam Film Industry you can find that they too are plagued by their share of problems like lack of talented preformers and gradual decay in audience taste. Their audience too have started craving for stupid commercial stuff.But even today they are ready to encourage a genuinely good movie,which cannot be confidently said about their other South Indian counterparts.The Tamil Industry's fate is very shaky with the flow good movies almost vanishing and the lesser said about Andhra and Karnataka the better.

The story of the rise of the Malayalam Film Industry is an extremely enocuraging tale to every consumer or end user in any industry.It is a story of how assertive you need to be to get what you want.It is a war of sorts against the arrogant Supplier and his substandard content.The only weapon with the Consumer is the power of 'Choice'.The need of the hour for ManKind is not the Kind Man but the Adamant Man.

7 Comments:

Blogger Raj said...

I agree that the Malayalam industry brings out some real good movies but I cannot agree to your saying that the Tamil industry is decaying. On the contrary I feel there are more people now who are willing to make good movies and some really talented performers coming up.

8:52 PM  
Anonymous Anonymous said...

Sorry that i havn't seen any malyalam movie yet b'coz of language constraint. So am not able to appreciate malyalam movies for now. Hope i find the DVD with subtitle of the movie you mentioned.

Hey i do have watched Manichitrathallzu but was not so impressive to me except sobana dance performance..May be its b'coz i watched this movie few months back. But,a good movie should be appreciated at all times..even after 100yrs. Its value shouldn't degrade in time.

Anyway...ppl taste and view always differs..Well, i happen to watch few very good movies in last few days..I would name few here..Hope you too like them.

Butterfly effect, All about Love(a german flick - the original version of Ek chotti si love story), March of penguins(a documentry on Penguins), Lost and delirious, and ofcourse, the most criticed brokeback mountain.

4:25 AM  
Anonymous Anonymous said...

Sorry badri I dot have much exposure on Malayalam films but heard that in Malayam films Director is the captain which is not the case with our Tamil films.
Each of us have diff opinions. I can say that directors needs to be respected more than heroes but if i happen to ans the truth from my heart i will prefer Vijay than Manirathnam, it is the case with me, since i have been brought up in such a situation where i never mind who is directing the film. I and my frds used to see the actor of the movie and will decide rather than seeing the director.... Some exceptional case will always be there like shankar and mani....
Also i disagree with the point that tamil cinema is decaying since i heard from south indian frds here saying tamil film is next to hindi in india.

5:34 AM  
Blogger Badri said...

Rajiv
There are some good movies here and there but many of them are rejected like anbe sivam.Good movies will flow in rapidly only if we watch them and turn them into hits.

Senthil
Malayalam movies alone is no the topic.It is about adamant good tast which you seem to have

5:26 AM  
Blogger Raji said...

hi Badri!

Nice blog u have there! I like ur style of writing,,unique!

:) ..check out my blog too when u have time..

hope all's well..take care!

10:16 AM  
Blogger Karthick said...

"What they see is what they know." Pretty impressive line that.
If people are going to pay Rs. 200 for a superstar ticket then they would expect some value for money. That is why the big budget extravaganza's come into the picture. Stop worshipping our heroes and the quality of our movies would improve dramatically. This is my 2 cents on this matter.

1:37 PM  
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